Make the market see the AppSec company Invicti has become.

A senior-led U.S. PR program that replaces wire-only distribution with original reporting, credible technical voices and stronger preparation for the news that matters.

PR only Six months Prepared for Invicti Security
Invicti visual narrowing a large vulnerability set to one actionable finding
01 Our read

The product has moved further than the public story.

1

Proven company, limited recognition

Invicti has long-standing AppSec experience, substantial customer proof and a product story that is stronger than its current visibility.

2

The market knows an older version

Invicti still benefits from DAST and Acunetix/Netsparker recognition while the company now needs attention for broader AppSec and agentic pentesting.

3

Distribution is not media relations

Press releases created a public record. They did not create steady original coverage, reporter relationships or useful visibility between announcements.

DAST

PortSwigger, StackHawk, Bright, Tenable

Broader AppSec

Aikido, Snyk

Agentic pentesting

XBOW, PortSwigger, Aikido

Directionally: Invicti appears in DAST comparisons, while Aikido receives more broader-AppSec coverage and XBOW receives more agentic-pentesting attention. Salient will confirm the full baseline in month one.

02 Six-month success

What success looks like after six months.

Not a larger pile of press-release links. A communications program that is creating original attention and showing measurable progress.

01

Coverage between launches

Original coverage appears regularly, not only when Invicti issues an announcement.

02

Competitive movement

Organic share of voice and rank improve against the agreed competitor set.

03

The new story is visible

Coverage reflects broader AppSec and agentic work, not only Invicti's DAST history.

04

More voices are heard

More than one expert advances into published interviews, articles, podcasts or accepted speaking opportunities.

05

News is handled differently

Important announcements receive early story planning and targeted outreach; wire pickup is reported separately.

03 Realistic coverage expectations

Different proof creates different coverage.

Salient can control preparation, evidence, outreach and follow-through. Editors control whether and how a story runs.

Repeatable

Specialist visibility

Security, AppSec and developer publications are the strongest recurring fit for commentary, interviews, contributed articles, technical launches and podcasts.

Raised by useful experts and timely points of view.
Strong news

A cluster of original stories

Research, customer proof or a consequential launch can create several original stories when reporters receive early access, evidence and credible sources.

Raised by novelty, named customers and fast approvals.
Breakout potential

Broader technology or business press

A novel vulnerability, proprietary data, independent validation or a major customer outcome can travel beyond the category when the consequence is clear.

Raised by proof that stands up to scrutiny.
Wire distribution

A wire can create a controlled, searchable record. It is not original earned coverage, and Salient will report it separately.

04 Where we would focus

Four ways to make Invicti more visible.

The strongest program starts with what Invicti can prove and builds new material where the market needs more.

Official Invicti interface correlating DAST and SAST findings
Invicti already connects findings to confidence and action. The public story should make that shift easy to understand.
01

Explain the move from DAST to AppSec

Show how verified findings help security teams prioritize work across a broader program instead of adding another stream of alerts.

02

Set a practical standard for agentic pentesting

Give the market a useful way to judge confirmed results, repeatability, safety, cost and human involvement—not another generic AI claim.

03

Turn product data into useful research

Invicti has data from thousands of tested applications. After privacy and methodology review, it could support research on exploitability, remediation or API risk.

04

Put the expert bench into the market

Use timely commentary, interviews, contributed articles, external podcasts and speaking to build recognition before the next major announcement.

05 News worth preparing for

The next six months, item by item.

Planning ranges for original stories—not press-release pickup or guarantees. Timing still needs confirmation.

Official Invicti AppSec platform interface showing consolidated application risk
0–2 original stories

AppSec Flex

Comparable AppSec launches from Cycode and Invicti generally produced one specialist story. A named customer, adoption data or a clear product difference would improve the odds.

2–6 original stories

Novel vulnerability

OX Security research on FreeScout and Grafana reached SecurityWeek, Help Net Security, CSO and Infosecurity. A critical flaw in a more widely used application can travel farther. Responsible disclosure and usable technical detail are essential.

0–1 original story

IDC and Gartner recognition

Comparable Leader announcements from Checkmarx and Veracode mostly stayed in owned, wire, channel or partner coverage. Use the result as sales proof and a briefing credential—not the main pitch.

0–2 original stories

Continuous offensive security

Snyk has already launched into the same phrase, with a footprint dominated by owned and distributed material. Invicti needs a distinct method, result or customer.

0–3 original stories

Software supply chain

Specific products from Chainguard and Endor Labs reached SiliconANGLE, The New Stack, DeveloperTech and InfoWorld. A defined use case and proof can work; a broad platform claim is weaker.

1–4 original stories

Product data or survey

Comparable reports from Checkmarx and Veracode produced isolated trade stories. Invicti's data from thousands of tested applications—or a well-designed survey—could become the most reusable story if the finding is surprising.

06 What Salient will do

One senior team. Five connected workstreams.

The mix changes with Invicti's news and the market. The core work does not wait for a press release.

01

Media relations

Research reporters, develop timely angles, pitch, prepare spokespeople and follow through on responses.

02

Announcements

Assess news value, plan prebriefs or embargoes, write materials, coordinate experts and conduct targeted outreach.

03

Executive and technical content

Interview experts, develop useful points of view, write contributed articles and pursue interviews and external podcasts.

04

Research and customer proof

Audit available data, build defensible research questions and secure customer or partner participation where possible.

05

Speaking, awards and events

Find relevant opportunities, check eligibility, prepare approved applications and support media work around priority events.

Senior-led throughout. Justin remains involved day to day. Invicti works with a streamlined team—Justin plus roughly one or two others—with specialists added for specific needs.
07 How the retainer flexes

What an active month can look like.

The team shifts effort toward the best available story rather than filling a quota.

01 · Always-on

Stay useful between announcements

  • Monitor news and reporter activity
  • Pitch commentary and interviews
  • Advance articles, podcasts and opportunities
02 · Launch-heavy

Concentrate around strong news

  • Test the story and evidence
  • Prepare materials and spokespeople
  • Run prebriefs, outreach and follow-up
03 · Authority-heavy

Build recognition through expertise

  • Develop bylines and interviews
  • Pursue podcasts and speaking
  • Build data and customer-led stories
08 Spokespeople

Give the market more than one voice.

These are starting points. Interviews will decide the final positions and the formats that fit each person best.

NR

Neil Roseman

CEO

Company direction, the move to broader AppSec and the business case for better security decisions.

MS

Matthew Sciberras

CISO

Security risk, buyer priorities and what teams should require before trusting automated findings.

DM

Dan Murphy

Chief Architect

Offensive security, architecture and how to evaluate agentic testing in practice.

CK

Cenk Kalpakoglu

Security SME

Application-security practice, technical analysis and connecting findings to action.

Use what already exists

Invicti's technical content and AppSec Serialized can supply ideas and source material. Owned content remains separate from earned coverage.

09 Measurement and reporting

How progress will be measured.

Invicti receives a clear view of outcomes, work in progress and the decisions behind the program.

Invicti communications scorecardNo sample results
Organic share of voiceIs Invicti gaining visibility against the agreed competitor set?
Original earned placementsHow much original reporting ran after wire pickup and syndication were removed?
Coverage qualityWhich outlets, story types and levels of prominence did the program earn?
Message pull-throughDid broader AppSec and agentic themes appear in the coverage?
Spokesperson visibilityWhich experts moved into published, recorded or accepted external roles?
BaselineTargetActualGapTrend
Weekly work update

Pitches, journalist responses, work in progress, changes and next actions.

Monthly leadership report

Outcomes, competitive movement, lessons and recommendations in a concise shareable view.

Live coverage tracker

The source record for original coverage, distribution and reporting classifications.

10 Why Salient

Relevant work, without the sales math.

The fit is technical translation, developer and security media, senior attention and reporting that separates real coverage from noise.

Sauce Labs

Media relations and measurement rebuilt together.

Salient separated reported stories, mentions, contributed work and syndication, then tracked competitive share, outlet quality and message pull-through.

The useful parallel is the operating discipline, not a promised rank.
Vanta

High-authority security coverage.

After Salient's March 2021 engagement began, six selected, dated placements in contemporaneous Q2 reports averaged a historical domain authority of 92.

The curated proof set included Business Insider, Fortune and two VentureBeat stories; it is not total campaign volume.
CircleCI

Developer and enterprise-technology press.

Contemporaneous reports document results in VentureBeat, Forbes, Business Insider, DZone and InfoQ.

Those are audiences Invicti also needs to reach.

Historical examples, not an Invicti forecast. Results depend on news, evidence, access, timing and editorial decisions.

11 Investment

Two levels of capacity.

Both options provide senior-led PR and the same reporting standards. The larger option keeps more work moving at once.

Focused PR

One priority at a time
$10,000 per month
Six-month engagement · PR only · U.S. focus
  • Core media relations and reporting
  • One primary campaign at a time
  • Announcements, content, research and opportunities prioritized sequentially

Full PR

Recommended
$20,000 per month
Six-month engagement · PR only · U.S. focus
  • Media relations continues during launches
  • Research, customer proof and expert content can advance at the same time
  • Speaking, awards and events remain active
  • Selective European outreach when the story warrants it

Scope and costs: Analyst relations is excluded. Approved outside costs are separate, including wire distribution, survey fielding, award fees, sponsorship and travel. Nothing is incurred without Invicti's approval.